Mission • Vision • Values
What drives us every day.
Our work is guided by a clear purpose: harness AI and IoT to solve the water and energy challenges facing the Middle East — while building the data infrastructure that enables communities, governments and enterprises to thrive sustainably.
Empower MENA's governments, utilities and enterprises with AI-powered water and energy intelligence — reducing waste, proving ROI and enabling measurable climate impact.
A Middle East where no litre of water or kilowatt of energy is wasted — and where every sustainability claim is backed by real-time data and verified by independent AI.
Our Values
The People Behind SmartWTI
Our Team
Engineers, scientists and sustainability champions united by one mission: AI and IoT technology to solve MENA's water and energy crises.
Heba Asa'd
CEO & Co-Founder
Electrical engineer and AI systems architect with 10+ years building intelligent IoT platforms across MENA's regional expansion across MENA.
LinkedIn
Omar Asa'd
COO & Co-Founder
Chief Operating Officer driving SmartWTI's operational excellence, strategic partnerships and end-to-end project delivery across the MENA region.
LinkedIn
Hala Asa'd, Ph.D.
Chief Science Officer
PhD researcher driving SmartWTI's AI and data science capabilities and academic partnerships.
LinkedIn
Naeal Suwan
Strategic Advisor
Senior industry advisor with 20+ years guiding technology ventures across the Middle East.
LinkedIn
Abdullah Dado
CFO & Financial Strategy
Financial architect ensuring SmartWTI's sustainable growth and investor-grade reporting standards.
LinkedInHeba Asa'd
CEO & Co-Founder
Electrical engineer and AI systems architect with 10+ years building intelligent IoT platforms across MENA's regional expansion across MENA.
LinkedInOmar Asa'd
COO & Co-Founder
Chief Operating Officer driving SmartWTI's operational excellence, strategic partnerships and end-to-end project delivery across the MENA region.
LinkedInHala Asa'd, Ph.D.
Chief Science Officer
PhD researcher driving SmartWTI's AI and data science capabilities and academic partnerships.
LinkedInNaeal Suwan
Strategic Advisor
Senior industry advisor with 20+ years guiding technology ventures across the Middle East.
LinkedInAbdullah Dado
CFO & Financial Strategy
Financial architect ensuring SmartWTI's sustainable growth and investor-grade reporting standards.
LinkedInRecognition & Awards
International Recognition
From Jordan’s top hackathons to the global stage of Mobile World Congress — SmartWTI’s impact is recognised across climate tech, IoT and sustainability innovation.